Interesting analysis of hospitals across the country that are using Internet-based, social networking tools, often referred to as Web2.0 (e.g., facebook, YouTube, Twitter) to connect with consumers.
Based on this analysis, we are clearly at the very early stages of adoption as only 2.5% of hospitals nationwide are currently using Web2.0 to connect.
If one looks at the monetization figure below, clearly for hospitals, efforts are targeted at the strategic value of:
- Building Attention Trust (openness)
- Increasing Competitiveness (market visibility, consumer retention, affiliated physician retention) and,
- Customer Self-service (disease management, transactions, inquiries)