Join Us

Location: Boston MA

Type of Role: Full time

The Tactical Marketing Lead will work directly with our VP of Growth Strategy. Working closely with this VP, the successful candidate will be responsible for leading demand generation for Chilmark Research. You will be directly responsible for developing strategies and campaigns to further build the Chilmark Research brand and create new business opportunities.

Responsibilities:

• Own the development of content strategy for our website. This will include working directly with analysts and others to create compelling content and landing pages that drive organic search and ultimately the business forward.
• Lead design and execution of demand generation strategy and associated campaigns including newsletters, webinars, video, etc.
• Establish processes and metrics to regularly measure success of demand strategy, campaigns and website click throughs. Report out on such metrics monthly.
• Develop deep domain expertise on brand, messaging, customer and prospect personas. Leverage this knowledge in creating buyer journey maps to share with team.
• Establish relationships and cadence with various channels (press, conference organizers, industry associations, PR firms, social media, etc.) to improve brand visibility.

What we’re looking for:

• A self-starter with strong digital marketing and analytic skills.
• Excellent writing skills.
• 2-3 years direct experience in digital marketing/lead generation in the B2B realm – you know what SEO is, organic search and how to effectively optimize.
• Experience with Hubspot as well as other digital marketing tools.
• Highly motivated, team player who can hit the ground running – we have lots to do!
• Ability to prioritize and execute on plans, meet deadlines but also flexible to adapt to changing priorities.
• Experience in healthcare sector a big plus.

Analytics, Algorithmic intelligence (AI/ML/DL/NLP), Population health management, Provider-Payer Convergence (Utilization management, Network management, Payment integrity).

Requirements:

• Ability to interact at all levels of an organization (Director to C-Suite) and address inbound inquiries related to their domain of research.
• Knowledge and understanding of how to practice a sound and defensible research method are a must. Will need to represent and defend analysis in client and non-client interactions.
• Excellent writing and presentation skills with an ability to be clear, concise, persuasive and articulate in all communications. Skills to deliver impactful insights via speaking engagements at public industry events, on webinars, client calls, and more.
• At least eight to ten years direct industry experience, preferably in a strategic IT role with experience evaluating other technologies and products currently available.
• Confidence and ability to leverage own personal connections from prior industry work for research and business development purposes.
• Bachelor’s degree required. MBA or MPH preferred; FACHE also given greater consideration.

Priorities given to candidates with expertise in:

Analytics, Algorithmic intelligence (AI/ML/DL/NLP), Population health management, Provider-Payer Convergence (Utilization management, Network management, Payment integrity).

Requirements:

• Ability to interact at all levels of an organization (Director to C-Suite) and address inbound inquiries related to their domain of research.
• Knowledge and understanding of how to practice a sound and defensible research method are a must. Will need to represent and defend analysis in client and non-client interactions.
• Excellent writing and presentation skills with an ability to be clear, concise, persuasive and articulate in all communications. Willingness to speak publicly at events, on webinars, client calls, and more.
• At least four to six years direct industry experience, preferably in a strategic IT role with experience evaluating other technologies and products currently available.
• Bachelor’s degree required. MBA or MPH preferred; FACHE also given greater consideration.

Requirements:

• Ability to effectively conduct secondary research to support efforts of senior analysts. Work with senior analyst(s) to conduct primary research.
• Help build data bank of information on market trends, stakeholder investments and acquisitions, major technology implementations, M&A activity, and more.
• Strong writing skills and proficiency in distilling research into the form of public facing blogs and client-specific content, progressively working up to lead on reports.
• Bachelor’s Degree required, Master’s degree preferred. At least some exposure to the healthcare landscape and role of IT via internships / previous work, co-ops, or school projects.