Adoption Strategy
Healthcare organizations (HCO) are slowly beginning to approach patient engagement with a strategic outlook that goes beyond the tactical Meaningful Use checklist. As they transition towards engagement that is broader, deeper, and ultimately more valuable, early adopters in the delivery system are realizing that success requires ongoing efforts beyond the one-time setup of a patient portal. Responding to (and in most cases encouraging) this trend, patient engagement vendors have rolled out a menu of ancillary tools and additional services that go beyond standard IT implementation and support. With patient engagement presenting a unique set of challenges distinct from other health reform efforts, Chilmark sees the market developing a demand for such services and enhanced features over the coming years.
