by Alex Lennox-Miller | April 02, 2021
Amazon has sent not just a signal flare but a full broadside warning into the virtual care industry, announcing that their internal pilot of Amazon Care will not be internal or a pilot for much longer. They’ll expand to their employees across the US, then start to offer a proven value package to other employers looking for remote care offerings. They could sell to providers, or even direct to consumers. Some key elements are still missing, which raises the question: Are we looking at the next AWS, or the next Fire Phone?