Today, Google opened the doors to a Beta version of its consumer health site.  Based on that landing page, quite clear that unlike Microsoft, Google will offer a full fledged Personal Health Record (PHR) for the consumer.  In addition to the base PHR functionality they will be providing, Google Health Beta will also offer a secure repository to store one’s medical records, health and wellness information and a physician directory.

Off to a meeting now.  Will do a test drive of Google Health Beta later today and provide further analysis on the platform and its implications to the broader market.