Earlier this month we wrote about what is arguably some of the most innovative concepts (well, they have really only piloted one, which is now preparing for broader market roll-out) from any health insurer – that from Humana and its skunk works, CrumpleItUp team.
Following SlideShare presentation provides an inside look as to how this team leveraged new marketing media techniques/technologies to get the word out about Freewheel!n. Some good lessons here for others to emulate, and not just payers. Our only regret, the slide show does not have a “lessons learned” slide on what they would do differently in the future.
Thanks so much . . . it’s gratifying to see that others share my interest in exploring the power of social media to engage in community. Your point about “What would we do differently” (and its corrollary – “what did we learn?”) is a good one . . . and it’s inspired me to post an updated version of this slideshare deck. Soon.
One other comment . . . in addition to creating bcycle from the genesis of freewheelin, we also piloted:
– our first web-based exergame, “The Horesepower Challenge.” See this video (http://tinyurl.com/7kbdxt) or humanagames.com for more info.
– Our first facebook application, Battle of the Bulge (http://tinyurl.com/78ujma)
– Our first casual game (http://tinyurl.com/876hmk)
. . . and those are just the “biggies.” Looking for lots more in 2008!
In any case, thanks for the continued feedback and support – we appreciate it!