Was just over on my Gmail account and there was this discrete little advert at the top of my screen about the five top things to never say at work. No problem with that, as I see such little advice teasers all the time in these quick sound-bite, better yet, word-bite messages in Gmail. What really struck me was that this advert was not from some job search firm like one would expect such as Monster, dice or TheLadders, no this came from Revolution Health.
Looks like Revolution Health, who has struggled to establish a presence in the personal healthcare space is really stretching its boundaries to be relevant to some aspect of an individual’s life. Then again, maybe this posting is relevant to its primary source of income today, employers who are rebranding Revolution Health for their internal health and wellness services for employees.
Rather than putting out such rather simplistic drivel, Revolution Health and its constituency would be better served if they focused on more relevant topics like having a truly useful hospital search tool that tapped into existing databases to provide information not only on which hospitals can perform a given procedure, but what the relative costs and quality metrics are as well. Such information is beginning to pop-up in a number of state-led initiatives such as this example from Massachusetts on congestive heart failure.
Now that’s relevance!