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Health 2.0 Wrap-up

by John Moore | October 23, 2008

Couple of long days and now listening to the wrap-up panel, Looking Ahead – The Business and Society of Health 2.0. One of the panel members, David Lansky, formally of Markle Foundation and now heading up the business healthcare group, Pacific Business Group on Health. Disturbing statement from Lansky was that he worked with Matthew to offer free attendance to the big business leaders in California, many of them from hi-tech, not a single one is in attendance. Lansky went on to say that there are extremely large vested interests in healthcare that are very good at protecting their financial stake and are not going to let go easily. Many will co-op Health 2.0 approaches to keep that control of the purse strings. Lansky encouraged all in attendance that healthcare is a policy issue and that Health 2.0 companies really need to work together and with their customers to force the policy changes needed. Very good and prescient comments.

Panel is for the most part cheerleaders for Health 2.0. Thankfully, Lansky is up there giving some balance – quite pragmatic. Oh, almost forgot, we do have Kolodner from HHS up there on the panel as well. He is encouraging the audience to get involved with AHIC successor. Oh Boy, you are better off siting in your Congressman’s office.

Final Wrap:

Looking at all the solutions I’ve seen here what strikes me most is the need for a roll-up. There is simply no way that a consumer is going to go to one site to manage their records, another to look at potential adverse reactions from meds, another to look at symptoms, a social community to talk about their health and the list goes on.

The WebMD/Healtheon merger leaves WebMD with a sizable war chest of some $340M to go out into the market and act as aggregator/acquirer to create a richer environment for their customers. Spoke to a couple of others who also have access to some very deep pockets who told me they will be out bottom fishing in 6-9 months.

Another strategy is a federated, best-of-breed roll-up where companies with complimentary solutions come together to deliver compelling solutions to institutional clients.

This market and the players within need scale. Virtually all of them are small operations with less than 25 employees. Most that I spoke to are still very much in start-up mode, fleshing out the product and only now begining to think about how they will take the product to market and scale. Channel strategies are immature, messaging non-existent. A lot of promise shown with regards to technology, despite all the overlap, but we are far from seeing this market truly succeed as technology is only a small piece of what it takes to make a business successful.

The event itself is a hell of a lot more interesting and more fun than HIMSS. Hat’s off to the organizers, they have done an excellent job bringing together some excellent people who are pushing the envelop and hopefully with input and engagement from the consumers and physicians they are targeting, these companies will push healthcare in the right direction.

6 responses to “Health 2.0 Wrap-up”

  1. Lisa says:

    Hey John – felt the same way. Too many choices – reminded me of going to 7-eleven for a candy bar and getting overwhelmed by the choices. In which case, as the consumer, I’d usually leave.

    Lots of energetic ideas and innovations, but is Joe the Plumber really ready for all these choices?

  2. Lodewijk Bos says:

    John, Lisa, not having been at the conference, but following it for the ICMCC Newspage, I wonder not only if Joe the Plumber is ready for the choices, but if Joe the Plumber has been asked what he wants from Health 2.0, even “worse” if he is aware of the paradigm shifts we are talking about?

  3. […] with their customers to force the policy changes needed. Very good and prescient comments.” Article John Moore, Chilmark Research, 23 October […]

  4. John says:

    Joe the plumber was not in the audience and for that matter the audience was for the most part comprised of Health 2.0 cheerleaders.

    But that does not mean that Joe was not represented by some of the participants, or at least they are thinking abut Joe. Was particularly impressed with isis-inc.org. They are doing some very real, innovative things (maybe not for Joe, but his teenage daughter or son), and part of their product development process is spending a lot of time in the field simply observing how consumers use their mobiles.

    As for Joe having some understanding of the paradigm shifts that may occur as part of all that is Health 2.0 or whatever you wish to call it, no Joe does not know. And Joe is not alone, even most stakeholders in the healthcare sector are not completely aware of what may happen here.

  5. IMHO, Joe the Plumber could not care less about “Health 2.0” and all these guys running around hoping to cash in.

    As a matter of fact Joe the Plumber probably does not pay too much attention to his own health until he gets sick. Drinking beer with his buddies, shooting quail and going to church takes precedence.

    When Joe indeed gets sick his most likely use of technology is a Google (or Yahoo/MSN) search followed by random browsing of first few pages that pop up – to figure out what is happened to him. Then he may or may not go to his local doctor and hospital and then get displeased about the cash portion of his bill. Of course there is also the part of selecting the insurance plan for himself and his employee. Last things he is looking for are shiny new gadgets.

    So much for “Health 2.0”. That crowd lives in alternate universe and is up for rude awakening once financial reality sets in.

  6. […] is only a small piece of what it takes to make a business successful.” (John Moore, Health 2.0 Wrap-up, Chilmark […]

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