Vince, over on his e-Care Management blog has a good post up today where he compares the respective consumer healthcare platforms from Microsoft (HealthVault) and Google Health.  Bottom line for Vince is that there are more similarities than differences between these two initiatives and that consumer engagement will be their collective top challenge.

Certainly agree with him on that last point.  In conversations I have had with many friends, family and associates outside of the healthcare industry, virtually everyone sees the utility of having control and access to their medical records via the Internet, but almost without exception, no one really knows how to get started.

To their credit, the AHIMA has launched a major campaign to educate the consumer on PHRs, but it will take a lot more than this to move up the adoption curve beyond early innovators.