Just came across this Business Week article that looks at the rapidly growing popularity of the iPhone as a gaming platform and how it may already be threating the traditional players in this market.

First thought that crosses the mind: Why not healthcare as well?

With some 16 pages of health & wellness apps (21 apps/pg) now available for the iPhone, clearly the AppStore is becoming a force in the industry and has the potential to rock the apple-cart.

What really surprises us though is the lack of imagination that we have seen to date in these apps.  Where is that killer iPhone app (beyond Epocrates) for the consumer?  Where is that creative health app that really captures the imagination and delivers value in a fun (yes, fun is important) and easy to use package?

We’re still waiting.