This week, consulting firm Deloitte release their report: 2008 Survey of Health Care Consumers.  While I only learned of this report earlier today, via Jane’s website, Health Populi, and have made only a cursory review, it appears to be a well done.

Lots of metrics and charts in the report that many a small consumer centric healthcare company would be wise to review for their internal strategic planning.  And for those seeking funding or looking at where to invest, the final report provides some interesting trends, identifies sub-markets, unmet needs and willingness to pay. All good info for building/supporting a business plan or evaluating one.

Don’t be too surprised when you start seeing this report, and the graphics therein, show-up in numerous  presentations, business plans and the like through-out the year.