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Amid Market Lull, A Few Categories of Analytics Early Adopters Plow Ahead; The Mid-Market is Waiting

by Cora Sharma | January 22, 2014

Summary

Large HCO innovators have been building homegrown analytics capabilities for decades, and have in more recent years been starting to replace and augment these early efforts with vendor solutions.

In contrast with the innovators, potential early adopters of vendor-based solutions are a more heterogeneous bunch, made up of several provider categories such as large non-profits, for-profit, ambulatory PCMH/ACOs, and large safety-net providers. While a few of these early adopters are plowing forward, the broader market is currently in a lull. Purchasing has slowed as providers grapple with both macro and tactical IT issues.

As we look further downstream towards the early majority on the adoption curve and beyond, we see a class of providers even more overwhelmed with tasks at hand—with little bandwidth for analytics. When it comes their turn to adopt, these downstream providers will face incredible learning curves, and will rely on services-heavy vendor engagements and/or strong partners.

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