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Payers Refocus Efforts on ROI for Member Engagement

What a difference a year has made to the payer market. In late 2012 Chilmark Research published the first version of our Payer Benchmark report — detailing how leading payers were beginning to adopt emerging consumer technologies. We found a market

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Benchmarking Payers Adoption of Consumer Tech

Awhile back, a large health insurer (payer) commissioned Chilmark Research to do a market scan on how payers across the country were using emerging consumer technologies to engage their members. We found this project to be quite interesting and rather

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Payers Take Another Stab at Engagement with Consumer-based Tools

It is now nail-biting time, as we here at Chilmark Research brace ourselves for the upcoming Supreme Court decision on the legitimacy of the Affordable Care Act.  We as a nation are indeed living in very interesting times and I

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WebMD + Social Media, NOT!

Today, WebMD announced the launch of its new social media initiative, WebMD Exchange.  It’s a dud. Being WebMD, the leading online consumer health, it is a bit surprising that they are so late to the party as there are now

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Snippets of the Week

Due to a tremendous workload at Chilmark Research, creating cogent, free content is expensive, at least to us.  Therefore, to provide value to you dear reader without taxing our synapses to the breaking point this post will give you a

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Leveraging New Media to Get the Message Out

Earlier this month we wrote about what is arguably some of the most innovative concepts (well, they have really only piloted one, which is now preparing for broader market roll-out) from any health insurer – that from Humana and its

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WebMD Targets Physician Community Prize

Just received a PR this morning from WebMD where they are crowing that they are now Numero Uno in the physician social networking sphere.  The PR claims that their relatively new social networking site, Medscape Connect now has over 100K

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Beginning of the End for Health 2.0?

Late last week, one fo the Health 2.0 darlings, DailyStrength, bit the dust and was acquired by HSW Inc.  Was never a big fan of DailyStrength, thought their model was just another “me-too” social network with little idea as to

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Who We Are

Chilmark Research is the only industry analyst firm focusing solely on health IT. We combine proven research methodologies with intelligence and insight to provide cogent analyses of the emerging technologies that have the greatest potential to improve healthcare. We do not shy away from making tough calls, and are respected in the industry for our direct and thoughtful commentary.