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Salesforce Enters the Fray: Will they Succeed Where Others Have Failed?

by John Moore lll | September 03, 2015

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Salesforce formally entered the HIT market with Salesforce Health Cloud, a cloud-based “patient relationship management” (PRM) solution centered around a complete view of the patient with integrated data from electronic medical records (EMRs), wearables and more. The offering consists of a longitudinal patient record with software to support care coordination, care team and patient communications. Simply, Salesforce now sells provider and patient portals, a sector with countless competing solutions. Salesforce – a household name in enterprise computing — provides cloud-based marketing, sales, and service applications across all industries. It is the number one CRM company on the planet because it focused on the needs of front-line salespeople and service representatives rather than the C-suite’s perception of those needs. It is also the most successful platform company in IT with a vast network of developers and partners delivering applications built on the application ecosystem of its core CRM offering. But despite its well-deserved reputation as an enterprise software innovator, can it make an impact in the convoluted healthcare sector where numerous megalithic software vendors before it (e.g., Google, Microsoft, Oracle, GE, etc.) have flailed? We have our doubts.

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“As biometric data becomes cheaper and easier to collect through smart sensors, devices, and mobile apps, expect to see more innovations in consumer health.”

-Alicia Vergaras